Yakult Malaysia: challenges of new media used for communication.

Yakult Malaysia: challenges of new media used for communication.

As the word media can mean different things to different people I think it important to define my meaning of the word in order to put my thoughts and suggestions into context. English Dictionary gives the definition of media as ‘a means or agency for communicating or diffusing information’. Nowadays all companies are very active in new media technology for their communication process. At the same point by using new media sure there is a lot of challenge will face by the owners or people who use it.   

According to Yakult industries, they also have faced some problem in new media which they used for communication. According to them, the staff has mentioned there is an unofficial page of Yakult in Facebook and other social media.  According to Yakult, it’s really effective to use new media for communication but there is a lot of problem and challenges on it. The challenges are it’s really hard to overcome from the problem which most happening in social media. That is fake news and rumors. By using this social media we easily can communicate and share a lot of information but at the same point when we share fake news, it’s also spread very fast to the viewers. Hackers pose another threat to businesses on social media; an attacker can take over a company's page or feed and share false information that can quickly go viral.  This makes the brand name goes down. So it’s hard to communicate to the customers about the issues and more because a brand can never directly influence a consumer. Those fake accounts create fake news to spoil Yakult names. This make Yakult lost their customers. Even there is fake blog post ,website about Yakult drinks too. 

Even the new media has connected Yakult with everyone who overall in the world, it’s hard to communicate to people face to face because nowadays everyone is preferring mobile and the internet to do the survey and to view information. So it’s hard for Yakult to do face to face sales which they have own home delivery services. By those unwanted post which in social media make the customers too afraid of Yakult products. There is no privacy by using new media because of Lack of Feedback Control. One of the challenges using new media or social media, that is especially damaging to marketing campaigns is negative post responses. Unhappy customers or industry competitors are able to post disparaging or offensive pictures, posts or videos and there is not much a marketer can do to prevent these occurrences. Still, negative or other non-constructive feedback cannot be ignored. Social networks must be managed efficiently enough to immediately respond and neutralize harmful posts, which takes more time.

screenshot of unofficial pages in Facebook

From this, we can conclude that a new media has a lot of challenges to face but at the same time there sure will be way to overcome it.  Never under estimate the power of new media technology which using for communication because it’s can you better at the same time it’s can give problem too. This happens because people are easily engaging with technologies.

 

screenshot of unofficial pages in Instagram

Screenshot of page in google search